ElectriCities of NC Wins IEDC Awards in 2021

ELECTRICITIES OF NC RECEIVES EXCELLENCE IN ECONOMIC DEVELOPMENT AWARDS FROM THE INTERNATIONAL ECONOMIC DEVELOPMENT COUNCIL

RALEIGH, N.C. (OCTOBER 11, 2021) — ElectriCities of North Carolina, Inc., received multiple awards from the International Economic Development Council (IEDC) for its work advancing economic development programs and partnerships in public power communities. The honors were presented Oct. 5 at the IEDC Annual Conference in Nashville, Tennessee.

ElectriCities was awarded a Silver Rank for its LinkedIn advertising campaigns, a project in IEDC’s Paid Advertising Campaign category. The LinkedIn ads were part of a comprehensive campaign to convey the benefits of locating a business in North Carolina’s public power communities. They ran in 2020, rotating quarterly, and resulted in impressive engagement, qualified leads, and increased brand recognition.

In the Print Brochure category, ElectriCities won a Bronze Rank for its Economic Value Studies. ElectriCities’ Economic Value Studies are reader-friendly reports packed with hard data that shows how a municipally owned utility benefits its community, providing information such as how much revenue the utility generates, how reliable the electric system is, and the financial benefit of that reliability.

ElectriCities was also awarded a Bronze Rank for its Weekly Wire e-newsletter in the Digital Media category. Subscribers to the weekly newsletter include ElectriCities member community staff and stakeholders, as well as national and international site selectors and economic developers. Multiple economic development-themed issues throughout the year promote available grants, programs, and services that help ElectriCities member communities with economic development ventures.

“It’s such a joy to enlighten businesses from around the world about the value of locating in a North Carolina public power community,” said Brenda Daniels, Manager of Economic & Community Development at ElectriCities. “IEDC recognizing our team’s efforts is a testament to our dedication to supporting economic development and providing an essential benefit to ElectriCities’ more than 70 member cities and towns across the state.”

IEDC’s Excellence in Economic Development Awards recognize the world’s best economic development programs, partnerships, and marketing materials, and the year’s most influential leaders. Awards in 25 categories honor organizations and individuals for their efforts in creating positive change in urban, suburban, and rural communities. IEDC received over 500 submissions from four countries. Following a nomination process held earlier this year, a diverse panel of economic and community developers from around the world judged the awards.

“The winners of IEDC’s Excellence in Economic Development awards represent the best of economic development and exemplify the leadership that our profession strives for every day,” said 2021 IEDC Board Chair and Invest Buffalo Niagara President and CEO Tom Kucharski. “We’re honored to recognize the more than 100 communities whose marketing submissions, projects, and partnerships have improved regional quality of life.”

About the International Economic Development Council

The IEDC is a nonprofit, nonpartisan membership organization serving economic developers. With more than 5,000 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities by creating, retaining, and expanding jobs that facilitate growth, enhance wealth, and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC’s members engage in the full range of economic development experiences. Given the breadth of economic development work, our members are employed in various settings, including local, state, provincial, and federal governments, public-private partnerships, chambers of commerce, universities, and a variety of other institutions. When we succeed, our members create high-quality jobs, develop vibrant communities, and improve the quality of life in their regions. Learn more at iedconline.org.

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